What is SEO?
SEO is the acronym for Search Engine Optimisation which consists of a series of techniques for optimising websites and their visibility on the web. The popularity of a page on the web is called by Google Page Rank, which can range from 0 (the least popular and relevant) to 10 (the most popular and relevant). There are types of optimisations of the search traffic. One is the optimisation of organic search traffic and the other the optimisation of paid search traffic.
Organic search traffic optimisation
There are 2 main natural ways for increasing organic search traffic, also known as white hat SEO:
- On Page optimisation which includes:
- HTML optimisation which makes it possible for Google spiders to crawl your pages more easily. This includes writing clean html, adding appropriate keywords and descriptions in the metatags, avoiding the use of Flash or too much Javascript;
- Content optimisation which includes presenting well written content that is relevant to the user, using visual aids to complement the content, such as images or videos.
- Off Page optimisation which includes:
- Creation of inbound links which involves using Social Media and other authoritative websites, fora, or blogs to link to your website, getting listed in directories (Yahoo, Dmoz, etc.), RSS feeds, press releases, affiliate programs.
Paid search traffic optimisation
SEO combined with Digital Marketing aims at increasing the visibility of websites on search engines through the use of Paid Inclusion, that is paying for having a site listed on a web database (such as Yahoo), or Pay Per Click (PPC) advertising. Google AdWords makes it possible to create simple and low-cost advertising campaigns which are also measurable thanks to tools such as Google Analytics. With PPC, you are in full control of the campaign, you write the copy, you decide how much you want to spend and you only pay when someone clicks on the ad and visits your landing page, that is your promotional page.
Google Search Results Page
Now we can also offer Social Media Optimisation (SMO), which is a service aimed at improving your Social Media strategy, which is essential to increase traffic to your website.
We provide a tailored website audit service and reports which highlight the strong and weak points of your website as well as recommendations for improving its design, keywords distribution, content and therefore increase visibility in search engines’ results.